Wall St. Journal Making Online Access Free
Posted on November 13, 2007 - Filed Under Finance, Publishing |
This is huge news in the publishing arena! One of the last successful newspaper-based publications that has dodged the profitability decline, like many other online newspapers, is saying goodbye to their membership-only website model. The Associated Press reported today that Rupert Murdoch decided he would rather not limit the readership of the journal and rely on advertising revenues instead of using the subscription-based model. Murdoch also went on to say that even if the advertising profits decline in the United States, the revenue drop would not be enough to deter this plan from moving forward as a majority of the advertising revenue is from outside the United States.
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